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ABOUT Merba Cookies
Since its founding in 1932, Merba has been an industrial cookie producer. With a large emphasis on innovation and progress the factory has grown from 5000 square meters in 1979, to 50.000 square meters in 2010. In this period of over thirty years Merba has relocated their production facility within the Netherlands, amplified their production capacity, and introduced multiple products to worldwide markets. Merba’s tireless efforts to continue expanding its production activities concerning differentiation and optimization of both the products and the production process still result in an increase of quality and efficiency. Despite the worldwide supplies of high volumes Merba still retains flexibility because various sales can entail product customization in terms of recipe, size, weight and/or packaging. Adjustable and advanced machinery, and continuously educated personnel achieve such flexibility.
Scope includes supply chain, logistics, sales, merchandising, trade marketing and key account management for the Lebanese retail market